Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Think like a publisher.

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Strategy Marketing Startup System 103

Hootsuite

SEPTEMBER 27, 2021

Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Toothbrush startup Quip (a phrase you could not have imagined hearing back in the year 2000) reposts images of happy customers at the bathroom mirror. It’s exciting to see a brand get real and raw. Run a poll.

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Products Social Media Brands Meme 145

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

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Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

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Types Content Diagrams Posterous 60