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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 120
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. one to 10) or sentimentally (e.g., Net Promoter Score , or NPS, is a metric that measures customer loyalty. Request a Demo. Poor, Fair, Good, Great, Excellent). Net Promoter Score (NPS).

Metrics 112
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Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

A YouTube channel can be used to build brand loyalty and its own community (subscribers), giving you yet another platform to get heard from. For example, Click Meeting allows you to broadcast your webinars and interviews to YouTube giving you tools to turn your educational events into live videos for more exposure: Promote videos off YouTube.

YouTube 153
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. Thanks for the thought-provoking post!