Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 121

Strategy Brands Content UGC 121

Koka Sexton

AUGUST 10, 2023

Finally, it increases customer loyalty and trust due to the informed nature of the sale. By utilizing education as a sales strategy, salespeople are able to bridge the gap between sales and education and provide customers with an informed, personalized experience that leads to more successful sales and higher customer loyalty.

Education 52

Education Loyalty Reputation Price 52

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. Product Demo Videos. The possibilities are endless!

Types 119

Types Video Content Case Study 119

Sprout Social

AUGUST 22, 2023

This helps you elevate your customer experience strategy to build loyalty and attract new customers. This is critical given that customer preferences can be vastly diverse as seen in our latest Index where 34% of customers preferred low-fi content from brands they follow, 51% preferred product-driven content and 39% loved real customer demos.

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

FEBRUARY 24, 2022

Brand loyalty: If a buyer feels like they can trust a particular supplier’s experience and knowledge, they’ll be more confident buying from that supplier in the future. ” -Whitney Blankenship, from the webinar “What Does Employee Advocacy Bring to the Table for B2B Brands?” Use LinkedIn Sales Navigator.

B2B 171

B2B Brands LinkedIn Groups 171

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention. Here’s the deal.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

SEPTEMBER 18, 2015

The key is to project authority on the topics you cover in your blog posts and webinars in order to bolster your credibility. He would hint at a product demo or leak a prototype to create a hype about the product before its release. Brands are leveraging this theory to build loyalty.

Strategy 60

Strategy Content Apple Compete 60