Buzz Marketing for Technology
SEPTEMBER 29, 2010
It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Stumble upon something good? Technology.
Janet Fouts
OCTOBER 25, 2010
Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Notice that when you look at a larger data set the influencers will be different. Great, cool, you’re on the right track. Ask them to guest post or share heir posts within your network. Say thank you.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bill Hartzer
MAY 26, 2010
From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics.
Convince & Convert
OCTOBER 19, 2010
There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them. The quickest way to do so is to consider the data around each community. Each can be drilled into and examined in detail.
Janet Fouts
APRIL 18, 2011
Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. But now you’ve got a pile of data and you don’t know what to do with it! You’ve got your keywords all set up and you’re getting piles of data back. Now comes the fun part. Help them out.
Proactive Report
DECEMBER 18, 2009
And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Trends and Google Insights for Search can also provide valuable data. Set up a custom page at MyAllTop.com or use the latest premium version of NetVibes.com. Take a look at a sample dashboard here. Online video is growing at a rapid pace.
Convince & Convert
SEPTEMBER 21, 2010
Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).
Expert insights. Personalized for you.
230 
Let's personalize your content