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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193
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Social media metrics, a video review

Jeff Esposito

I like Vocus for some things and radian 6 for others. I am comfortable with what we use now, however, would like more and will continue to make things work with the data and tools available. And really different tools can be used to measure different things. What are you looking to get out of measuring?

Metrics 28
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. link] Veftengsl Great post!

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. link] Veftengsl Great post!

Facebook 167