Direct Marketing Observations

JANUARY 21, 2019

.” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed. Since the dawn of retail time, A product is sold and a product is bought. That has not changed.

Retail 186

Retail Meeting Resources Products 186

Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

JUNE 19, 2012

The data proves it out and so do retailers, consumers and manufacturers. So if it isn’t Facebook, what is it then? Mobile and Tablet computing. They are experiencing it first hand. If you haven’t noticed, the desktop is dead.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 31, 2024

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Be data-driven. Cancel that, be data-obsessed. Depending on your background and experience, I may be preaching to the choir here, but the bottom line is this. It’s Always Going to be About Content.

Industry 146

Industry Social Media Biotechnology Marketing 146