| |  Data + Research + Visible Technologies | 11 articles |
| Page 1 of 1 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY FEBRUARY 9, 2011  Monitoring vs Analytics [Infographic] In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files. So lets dig in! | BILL HARTZER MAY 26, 2010 Best Social Media Monitoring Tools Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Digg this! | | | | | |
| PROACTIVE REPORT JUNE 24, 2010  Listening Tools You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Visible Technologies. We know by now that we have to listen before we jump into social media. Free Tools. | MASHABLE.COM OCTOBER 27, 2010 Top 10 Reputation Tracking Tools Worth Paying For The obvious groups would be in marketing research, public relations, advertising, and then executives, who will not only have to sign-off on this initiative, but are most concerned with how their corporate brand is being portrayed in the media (new/traditional). You get a collaborative dashboard, which provides you with insight into whose blogging about you and allows you to share this data within your company. Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Visible Technologies Visible Technologies offers two different services. | WWW.WEB-STRATEGIST.COM OCTOBER 3, 2010  The Fifteen Classes of the Social Business Software Suite (Q4, 2010) Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. | WWW.PAMIL-VISIONS.NET OCTOBER 31, 2010  100 Media Monitoring Tools for PR The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. Jive enables real-time visibility of competitor issues and commentary. Discover product gaps and vulnerabilities. Cheers. | | | | | | | |
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WEB METRICS GURU | WEDNESDAY, APRIL 13, 2011 Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools
You are collecting the actual information that your research runs across in the form of words and images: tweets, blog posts, comments, photos, videos and audio podcasts. Market research. Here are key areas of traditional enterprise research to monitor and measure: PR effectiveness : Influencers activity and coverage of you and your topics. Is there a relevant fan club your Google research has uncovered? “You’ll likely find that accurate assessment of the uber-measures requires professional primary research. Cecilia also co-produces NY Data Stories. MORE >> -
PROACTIVE REPORT | FRIDAY, JUNE 4, 2010  Social Media Training is not just for PR. Learn to be a Social Business
On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Monitoring Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research. Most companies are not sure what to do with the data and are not organized to use the information. MORE >> -
WWW.JONSAMSEL.COM | WEDNESDAY, NOVEMBER 3, 2010  250 Essential Social Media Tools
Tools and technology change like the wind — and new players come and go so quickly. Google is another wonderful source of free social data. Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. To be effective, smart marketers should have a wide array of tools at their disposal — tools that are not always exclusive to ’social media’ tools per se. world. All rights reserved. MORE >> -
TONIDELRIO.COM | FRIDAY, SEPTEMBER 24, 2010  YES, WE CAN: Measure Social Media
Business Economics Emerging Markets Innovation Market Development Marketing Music Reviews Social Media Technology UW MCDM Web Design Toni Del Rio :: Digital Marketer Home what’s in the box resume bio blog contact me Subscribe via RSS YES, WE CAN: Measure Social Media June 2nd, 2010 | Published in Marketing On April 13th, 2010, the Social Media Breakfast in Seattle held a sold out event at DBB Offices in Downtown Seattle. Pick a tool and undertake research There are several tools, both paid and free, to measure Social Media impact. New: Prezi Meeting iPad new iOS4.2: MORE >> -
DIGIGEN | TUESDAY, FEBRUARY 9, 2010  The Four I-Steps to Becoming Part of the Community
Followed by matching these demographics across social media tracking tools such as Visible Technologies. This is a normal occurence as an avid monthly reader of the magazine. don’t always agree with everything they say, quite often I feel they don’t go far enough. However, a recent post from them about “Switch&# got me thinking about how brands can really use communities by brandsourcing into the community. would guess this is the reverse of crowdsourcing, but is about crowds/communities using brands to help solve a problem. Incremental innovation at best. MORE >> -
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