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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. 5.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to learn from previous data so it’s important to be able to track this. Ubervu  was recently acquired by Hootsuite.  It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Global multi-language capabilities – A truly global solution with data from the major languages around the world. Who is monitoring you?

Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Digg this!

Listening Tools

Proactive Report

Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Visible Technologies. We know by now that we have to listen before we jump into social media. But the question I often get asked is how?  I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!&#.

All Acquisitions, All the Time

Net-Savvy Executive

Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. Here we go again. It's certainly spiced up my recent conversations with people in the industry.

Picking a new social media monitoring service

jeffesposito.com

Best ~ Jeff [link] Leigh Fazzina I did some heavy investigating and found that Nielsen Buzz Metrics really appears to have the cleanest data and will give you a FULL view of what the landscape looks like, not a partial view. What does “clean data&# mean? jeffespo To be honest Al, as you see from the comments on here there is a new technology every day. Enjoy this post?

YES, WE CAN: Measure Social Media

tonidelrio.com

This is called “new media&# for a reason, as this is so new, there wont be enough data to commit ROI to the company but you can surely  define some very basic assumptions to measure the “size of the risk&# and find an estimate break-even point. This time the speaker was Katie Paine, from KD Paine & Partners, presenting her approach to measure the ROI of Social Media.

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. Monitoring Use tools.  Form social media teams.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. 5.

250 Essential Social Media Tools

www.jonsamsel.com

Tools and technology change like the wind — and new players come and go so quickly. Google is another wonderful source of free social data. Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. world.