Data Research Smart Phone SMS 
Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But that’s when SMS was still cool. Suitability of Purpose. And marketers are buying it in bulk.
Convince & Convert
AUGUST 27, 2015
And instant messages–text messages, smart phones, social media. Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Research Your Market, in Realtime. Television.
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