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The Mobile Imperative

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Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. marketing research.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. It’s no wonder then that the number one category of increase in marketing budgets in 2014 is “Data and Analytics” with 61% of responding marketers planning to boost budgets there. How You can’t.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. Information overload can be a real problem–both personally  and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Answerable, and thanks to technology you certainly don’t need to be a data scientist to interpret big data. Research Your Market, in Realtime.

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. Remember, the adoption rate for SMS is 2.5 said it.

[Case Study] Have you crossed the mobile threshold?

SocialFish

data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. Susannah Fox and her research have provided data points that have shaped the AIDS.gov site and its features. Contact us. Conclusion.

“Digitally Mature” Companies Make More Money

The Realtime Report

Our research points to a real “digital advantage” to those that do.” What seems to be key is developing excellence in both customer-facing processes (social media, mobile, the customer experience) as well as the operational processes needed to support those (analytics, data integration, process digitization, internal collaboration). What Makes a Company Digitally Mature?

How to Grow Your Blog (the Right Way)

Rebekah Radice

Are you serious, straightforward, funny, data driven, silly, witty? That makes research a must. Your next step is research. You’re going to research the topics you listed above. “You must do extensive “people” research. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service.

Who's Using Twitter in the US? Some New Demographics [Charts]

Pamorama

Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 4. population).

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Just take a look at this “why” post  that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. 5.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Just take a look at this “why” post  that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. 5.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

It has become one of the largest platforms in the world for sharing real-time data.  By researching products and comparing prices via their smart phone, busy consumers realize another benefit:  saving time. What’s even more exciting is that the YP SM app lets you share with family and friends via Facebook, Twitter, email and SMS. Engaging Your Customers.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. Without being able to tell what the overwhelming amount of data means, it becomes a manual task to dig through the info. Thanks! HMMMM.

2012 Social Media Business Trends

Blue Focus Marketing

One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. Chuck Martin , (@ChuckMartin1 ) CEO, Mobile Future Institute and Director, Center for Media Research, MediaPost. combines quality research and thought with an issue that prospective customers really care about (e.g.,

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Im sure everyone has at sometime used some web-based email as a method of either moving data or otherwise storing something, by simply sending a message to yoursel. Research. TrackBack.

Free Twitter Automation Tools Roundup

gigaom.com

GigaOM Research Events Home Apple Cleantech Cloud Collaboration Mobile Video Collaboration Free Twitter Automation Tools Roundup By Doriano "Paisano" Carta Feb. 1, 2010, 11:00am PDT 12 Comments Tweet There are several tools available that can schedule tweets to post at a specific time on Twitter; they can be handy for a number of reasons. 34.034233 -84.209021 Do you like this story?

YouTube Tuesday: Digital Ethnography

Firebelly

Ethnography in itself is the method used forgathering data within a society. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. Based on this research,the statistics were made for this video.

3000 Year Old Marketing Techniques

Bill Hartzer

And when it comes to communication SMS marketing comes into its own. For example, a text reminding customers that their delivery is due tomorrow, or that their insurance runs out next month, or asking for their feedback are just three ways that SMS marketing can help you provide outstanding customer service. SMS Marketing Allows Instant Communication. Marketing is not new.

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS. At the same time, I am very bursty (there must be a better word than this) with my Consultant hat, on researching the economics of multi-sided markets for a book chapter I am writing on ‘Valuing Conversations’ I do the research in my spare time, ask people at work who might have an interesting viewpoint and think about what the research means when I have a quiet moment. GigaOM Network: GigaOM |. WebWorkerDaily |. NewTeeVee |. Earth2Tech |. Events |.

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Top 1000 Favorite Blogging Links of 2008

Koka Sexton

Some for entertainment, some for blogging research. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. Mantis on Flickr – Photo Sharing! Apartment.

Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com

Koka Sexton

Some for entertainment, some for blogging research. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. Mantis on Flickr – Photo Sharing! Apartment.

5 Social Marketing Stories You Need To Read

Firebelly

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts. Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Have a great weekend everyone!

RSS 2

Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

Crisis data = people. In the midst of the viral Text HAITI to 90999 message, we saw the emergence of what we’re calling emergency social data, or #crisisdata. We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input. Then, exactly 7 months after the earthquake on August 12, 2010, we convened an Emergency Social Data Summit with more than 150 representatives from the government, nonprofit, technology, and citizen sectors to: 1.

Plug 2 Surf Whiz : Tata Indicom's Internet Card

The Marketing Blog

THANKS… Reply anoop March 17, 2010 at 7:51 pm PLZ SEND ME DETAIL… Reply Savi March 9, 2010 at 12:22 pm how should I do Online recharge of TATA indicom internet USB Card Reply evil-reddy February 11, 2010 at 9:29 am hi guys, just i wnt to ask u simple Question like is this data card have prepaid system. i wnt this. 1999 only…i m 4om indore … mob no.09753696554 Reply Venu Manda November 1, 2009 at 6:10 pm Hi friends, I am venu from pune, i took tata indicom plug surf, please i request to do n’t take this data card it is 100% fraud. STATE. reply plz.

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Facebook’s plateauing of traffic (data out today) may be explained by such a hypothesis. People will share content on mobile devices through IR/SMS/email. Reply free market research August 13, 2008 at 5:51 am web 2 is the future! Is Social Media the Final Frontier of Marketing? frontpage. We have all engaged in debates over the past few years about social media.

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