Where are the growth opportunities and how will data drive the market? caught up with James Lamberti, InMobi’s VP of Research and Marketing , to discuss the company roadmap and deep-dive (in a separate podcast) into the key findings from A Global View Of Mobile Advertising – July 2010. InMobi progress & data points. Rich Media includes expandables and interstitials, and calls to action include video, search, call, SMS text, viral, and survey. Data-driven customer discovery. Where did the data come from? Part one (111 pages!) which counts 3.4 MORE >>

Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. The skeptics see the data above as half-empty. marketing research. mobile data. MORE >>

Also, the material I focused on, generally wasn’t streamed, and about Data and Elections, GOTV and what works and doesn’t in getting people to get out an vote (via Analytics).  After all, not everyone running, especially on the state or local level, has the war chest that Obama has, or 150 Data Architects executing it. I just heard, in fact, that in April, camp Romney spent over a million dollars in consulting fees to Big Data Architects. In addition, many pollsters don’t reveal their scoring criteria (homegrown brew) and don’t share the raw data.  MORE >>

Market research firm eMarketer predicts that mobile ad spending will increase 48 percent this year from $743.1 Since most of this data is currently attributed anonymously, there’s no infringement on consumers’ rights. recent study from market research firm AudienceScience found that 84.8 We have formed partnerships with multiple database marketing and digital companies such as Nielsen Catalina to gather behavioral data, and can map our audiences to specific behavioral segments, giving marketers the ability to reach their purchasing audience. MORE >>

recent study reveals that the most people feel uneasy about apps and content that access their personal information such as identity data, payment details and messages. Lookout, a company that offers security services for a number of smartphones, reported that more than 91 percent of consumers have some level of concern about the privacy of the personal identity data and information stored on their phone. Of these 19 apps can access their location and five apps can access their SMS and MMS messages. Tags: Mobile Advertising Mobile Research The U.S. Way too many. MORE >>