article thumbnail

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But that’s when SMS was still cool. And marketers are buying it in bulk.

Analysis 150
article thumbnail

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. Research Your Market, in Realtime. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large.

Vimeo 60