Brands Research Smart Phone SMS 
Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But that’s when SMS was still cool. And marketers are buying it in bulk.
Convince & Convert
AUGUST 27, 2015
And instant messages–text messages, smart phones, social media. It is critical to know who and which media is influential for your company or brand or product. Research Your Market, in Realtime. The list goes on and on and on. Television. Said another way, your influencers may be creating the news.
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