Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. But that’s when SMS was still cool. And marketers are buying it in bulk.
Waxing UnLyrical
DECEMBER 11, 2013
Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.
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Convince & Convert
NOVEMBER 21, 2011
According to Brad, even the name of the brand has geeky/social roots. They also promote the website and SMS program on the bottle , which is wise. The company itself is a joint venture between Artistech (Kelowna, British Columbia) and beverage consultancy Artisan Group (Vancouver). It was friendly, thoughtful and inviting.
Idaconcpts
JUNE 4, 2014
These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. No more one design for the laptop and another for the phone. Branding needs to be universal. Email list. Obviously you need one of these.
Convince & Convert
AUGUST 27, 2015
And instant messages–text messages, smart phones, social media. It is critical to know who and which media is influential for your company or brand or product. Similar to #2 above (Frequency), there are instances when you may want to be alerted only after, say 10 mentions of your brand occur in a one-hour period.
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