article thumbnail

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms.

Research 194
article thumbnail

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Given the stringent regulations in the industry, many brands have even opted out of having a presence on some social networks. The social networks themselves enforce certain rules and restrictions for pharma companies. Similarly few of the brands put efforts into only certain channels. Content & Campaigns.

article thumbnail

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Below is a virality map that shows how her tweet spread across social networks: . Looking at demographic data, it’s not surprising that the vast majority of the conversation came from women. Such data can help various departments within pharmaceutical companies to improve their products.

article thumbnail

Power To The (e) Patient!

Diva Marketing Blog

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication. are doing much the same.

article thumbnail

Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. Take, for example, the old multi page books of data reports on personnel, sales, or accounts receivable/payable reports.

Wiki 113
article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.