Mindjumpers

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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. > Click here to read more about the research made by Vitrue. The monetary value of $3.60. million in equivalent media over a year.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

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Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Regional social media adoption patterns: Here are some brief take-aways from the report. There’s no single picture of a European social media user.

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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

Half of the buyers consider social media sites as valuable and credible resources for researching products and services. If yes – are you collecting and analyzing the data left from these interactions? In addition, social media continues to reshape the relationship between brands and customers. Transform the retail experience.

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