The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164

Social Media Marketing

JANUARY 26, 2012

million iPads in the fourth quarter of 2011 alone. And their use of Groupon, Loopt, Foursquare and more prove it. If you happen to have a non-3G iPad or a laptop without an air card, you depend on local wi-fi networks for connectivity. Charging stations, Boingo data ports Fort Lauderdale* FLL 120,000 2.65 Thanks, Delta!

Travel 165

Travel Social Media Airlines iPad 165

SocialFish

MARCH 30, 2011

Community unlocks more useful data. ALA collects and uses profile data for the benefit of members, nonmembers and the association. In a smart marketing move, the scheduler also shows other association products that match attendee interests. The new container: iPad, photo by FHKE (Wikimedia Commons). It’s about curiosity.

Case Study 213

Case Study Library Communities Study 213

SocialFish

MARCH 30, 2011

Community unlocks more useful data. ALA collects and uses profile data for the benefit of members, nonmembers and the association. In a smart marketing move, the scheduler also shows other association products that match attendee interests. The new container: iPad, photo by FHKE (Wikimedia Commons). It’s about curiosity.

Case Study 168

Case Study Communities Study Committee 168

Convince & Convert

AUGUST 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Because as we know, Twitter, Facebook, Pinterest, maybe LinkedIn, Instagram, and Foursquare do not keep nine to five hours. Listen Now.

Feed 116

Feed Feedly Campaign Social Media 116

Mindjumpers

MARCH 15, 2011

Everywhere people are walking around with their new iPad 2, which they purchased after waiting in a very long line next to Apple’s pop-up store this Saturday. Foursquare launched a new edition JUST before SXSW. Foursquare Teams Up with American Express. I haven’t either, but am just trying to go with the flow.

Foursquare 196

Foursquare iPad Conference Hotels 196

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150