Dave Fleet

JULY 5, 2010

CEO Nick Koudas said in an email to me today: “We are excited and we are looking forward to continue our innovation and enhance our creative product line.&#. They’ve also made some interesting moves towards drawing a line between social media activity and business results with the introduction of their Audience product.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

being made about your company, brand, product or service generally positive, negative or neutral? Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

DECEMBER 27, 2010

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Reports are provided in PDF, Adobe Acrobat, format. – Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling.

Research 113

Research Report Cymfony Social Media 113

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Despite the presence of 300+ companies in the space, only a handful of the product leaders are still independent companies.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

  If people want to talk about a product in terms of the solution or social factors, if they want to find substitutable purposes for things that never sit next to each other on the retail shelf, God bless them.   80% of new products fail.   Also, the picture is always on consumer terms not yours (the marketer).

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

They offer 2 products: Heartbeat and MAP. Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. They have both products like BuzzMetrics and solutions like brand reports, and brand health checks.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275