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The Small Wins From Social Media

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Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. The caution with social media is that these connected channels are highly personal.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

So I think to some degree, the industry is wiring itself for distraction, because we keep creating new stuff and new stuff and new stuff. So what you saw in those two graphs, my point was that I shrunk it and that I found the channels that had the greatest value to me. Jay: Stands to reason. Jay: Absolutely.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

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  Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. But even in traditionally “boring” industries, there’s room for humor in your social media strategy. Here are some key takeaways.