Twist Image

APRIL 23, 2013

Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. It''s not just about social media marketing, either. Whether that pinnacle is hit or not is not enough.

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Convince & Convert

NOVEMBER 1, 2011

So I think to some degree, the industry is wiring itself for distraction, because we keep creating new stuff and new stuff and new stuff. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. They’ve got to be like, “What the hell is going on? Jay: Absolutely.

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Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. Here are some key takeaways.

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