SocialFish

OCTOBER 1, 2010

Which is More Powerful: Social Proof or Social Pioneering? The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Marketing and IT share a common fear (Scott Brinker).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Check-ins were plentiful (as evidenced by the many thousands of people noting that they had been at the airport), and sessions describing how businesses can take advantage of local social were numerous.

Social Media 126

Social Media Strategy Conference Eventful 126