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Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I’m on record as being a fan of Foursquare’s strategic pivot toward real-time, location-aware advice and counsel.

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Here’s how you make marketing people love

Convince & Convert

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

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Trending Sources

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Eleven Digital Trends to Watch In 2011

SocialFish

Here are the headlines from David Armano’s post about the slides on Logic+Emotion , followed by my personal interpretation from the association industry standpoint: Attentionomics - Marketers begin to realize the value of attention and not just reach in driving conversion. Relationship-building, too. This should be a “doh!&#

Trends 208
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Facebook LinkedIn Twitter in 2013

Ari Herzog

I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends. You can like Digital Me right now.

LinkedIn 170
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. *NB To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare).

Postrank 168
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Link Love Monthly: Best of September 2010

SocialFish

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Marketing and IT share a common fear (Scott Brinker). Which is More Powerful: Social Proof or Social Pioneering? Dan Zarrella).

Analysis 165
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ICYMI – Swarm, @twitterfood, Instant Articles and Net A Porter

Danny WhatMough

Foursquare targets businesses with location cloud. IBM announces marketing deal with Facebook. Google+ adds new curation feature – Collections. Facebook and Nokia do map deal. Twitter launches @twitterfood. Snapchat allows you to send Discover clips to friends. Facebook announces Instant Articles.