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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities. Crimson Hexagon.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. Crimson Hexagon.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Crimson Hexagon – Has one of the nicest dashboards I saw. ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. They have a research department that produces reports, which come in various flavors.