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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems. The software pulls out social intelligence and allows you to listen to your customers and prospects on social media platforms and engage them in a customized manner. Crimson Hexagon.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. Or are you looking for lists of commonly mentioned words in the media? Or are you looking for lists of. [.] stories, blog posts, etc.).