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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Image via BigStockPhoto.com. Find out why.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You may also need to monitor particular topics, which may have conversations around groups of different keywords. We have shown an example of an alert where there is a break-out post.