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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Whilst analyzing the quantitative data takes centre stage often, the qualitative aspect seems to take a back seat.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. You’ll want to learn from previous data so it’s important to be able to track this. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics.

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Profiling your social customer

Jeff Esposito

or Google analytics can show the traffic driven to your site from social media. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. They offer 2 products: Heartbeat and MAP.