Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks.

ROI 154

ROI Marketing CPC Retail 154

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

Organization 145

Organization Social Media Strategy How To 145

Hootsuite

MAY 16, 2022

Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Cost per click (CPC) Facebook ad cost metrics. Ad spend per campaign.

Cost 94

Cost CPC Facebook HootSuite 94

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Get your FREE social media calendar packed with ideas and examples.

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

JANUARY 10, 2022

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. cheaper cost per conversion, compared to other social media platforms.

HootSuite 145

HootSuite Campaign URL Types 145

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). One of the “Big Four” search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media. CPC Strategy. Stay ahead of the curve: Read CPC Strategy.

Adwords 60

Adwords CPC Marketing Retail 60