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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 154
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns. Metrics like CPM, CPV, and CPC compete reasonably well.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. These numbers demonstrate the effectiveness of your social engagement. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors.

Metrics 112
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Examples: cpc, organic_social. Includes experts tips for proving ROI. Campaign medium.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. And if you can get those clicks on mobile, it only makes sense to get users to download your app.

Campaign 152
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89
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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. It is by far the social network that provides the highest level of engagement compared to Facebook or Twitter. 1 – Instagram ads get tons of engagement. Believe it or not, that can be a problem.