Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. This is worth pointing out, because most new networks get it wrong—it took Twitter, LinkedIn, and Pinterest years to be this far along in their automatic bids.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Pinterest or LinkedIn) will expand its reach with little effort. Prioritize your objectives and choose the leading metric on which you’ll base your budget. Then make sure you’re operating on a CPC bidding model. First, focus on the story, not the sale.

CPM 150

CPM CPA ROI Campaign 150

Sprout Social

MAY 14, 2024

LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still a way to use carousels in your LinkedIn marketing strategy ? The answer is yes, thanks to LinkedIn carousel ads. What is a LinkedIn carousel ad?

LinkedIn 105

LinkedIn URL Campaign Library 105

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

Social Media 173

Social Media CPC CPA Aggregator 173

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

MAY 17, 2023

First, the basics: Follower count Average engagement rate Leads And for Facebook ads, the basics are: Impressions Reach Clicks and/or leads generated CPC (cost per click) CPM (cost per 1,000 impressions) ROAS (return on ad spend) Conversion rate Finally, how do you keep track of all this? What each metric means?

Real Estate 103

Real Estate Examples HootSuite Facebook 103