Mindjumpers

MAY 6, 2011

As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. Measurements.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

JANUARY 25, 2013

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Marketers can monitor the performance (reach, engagement rates, sentiment etc.) Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

NOVEMBER 10, 2011

and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

ROI 244

ROI Social Media Metrics Survey 244