Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. But at the end of the day, it’s a time and cost expense that is meant to generate business. If only more others felt the same. 'Digital

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. This past year, the ROI off of my social media strategy has far surpassed my high ranking website.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. This past year, the ROI off of my social media strategy has far surpassed my high ranking website.

Facebook 167

Facebook Consultant Social Media Sites 167