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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. But at the end of the day, it’s a time and cost expense that is meant to generate business. If only more others felt the same. 'Digital The entire agency must change.

Questions 160
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Putting my content on someone else site is too scary. link] Chris Dowell If I had read your post a year ago I would have said your crazy. I decided to jump the social media band wagon a couple years ago.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Putting my content on someone else site is too scary. link] Chris Dowell If I had read your post a year ago I would have said your crazy. I decided to jump the social media band wagon a couple years ago.

Facebook 167
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement.