Josh S Peters

article thumbnail

The GAP, ROI, and Awareness

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! I think the problem stems to a misuse of the term ROI.

ROI 100
article thumbnail

Twitter filters would increase conversational value and lower costs

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Twitter filters would increase conversational value and lower costs Twitter filters would increase conversational value and lower costs Written on October 5, 2009 by Josh Peters in Social Media 4 Comments - Leave a comment!

Cost 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Market Your Online Video Successfully

Josh S Peters

With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business. Bottom line, these sites are a great way to build awareness and boost your ROI. If you’ve got a great online video but aren’t sure how to showcase it, you’ve come to the right place.

Video 232
article thumbnail

5 Ways to Market Your Online Video Successfully

Josh S Peters

With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business. Bottom line, these sites are a great way to build awareness and boost your ROI. If you’ve got a great online video but aren’t sure how to showcase it, you’ve come to the right place.

Video 186
article thumbnail

To be continued (very soon)

Josh S Peters

Right now when I’m writing this it’s somewhere near 1 am and there is a cool mountain breeze blowing through a home that 50+ years ago cost only $18,000 and the proud young man and his new bride paid a monthly mortgage of just $87. You and your family are in my prayers.

Lijit 116
article thumbnail

A little bit of PPC Strategy | Shuaism

Josh S Peters

Increase conversion rate and lower bid cost This is one of the most common goals that PPC strategy can stem from. Converstion rate and bid cost are symptoms of the landing page, ad wording, and target keywords. You will build your strategy based on them and your strategy will be supported by tactics.

Strategy 100
article thumbnail

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

ROI 153