Jeff Esposito

JUNE 29, 2011

While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money. Generating sales.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

OCTOBER 26, 2012

Kind of scary how it could cost so little to make a phishing scheme…. Two Awesome Examples of Promotional Campaigns Done Right – great read on promotions that don’t suck from my buddy Danny Brown. 99 LIFE HACKS TO MAKE YOUR LIFE EASIER!

Sports 33

Sports Cost Campaign Examples 33

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

OCTOBER 15, 2010

You should measure only when the value of information is greater than the cost of obtaining it. For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. It doesn’t necessarily matter how many Facebook fans you have, right?

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

APRIL 18, 2011

For example, Baby Espo was hooked on his Soothie pacifier (given to him in the nursery) so we went out and purchased two packages of the teal nipples for him to rotate through. Those reviews were few and far between, but it does make you wonder how much the “sample” marketing game costs these companies to get in with certain hospitals.

Sample 37

Sample Samples Company Cost 37