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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. When we fail (to win a proposal, to complete a project on time or on budget, to keep an important customer or employee etc.),

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. · Social Networking. ·

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How to Save the World - PKM An Update

Buzz Marketing for Technology

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. · Social Networking. ·

How To 100
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44 Blogging Questions and Answers

Kikolani

When you share your post on Twitter or Facebook, instead of just sharing the title and the link, propose a question there such as “Got an opinion on the new Facebook profile design? Also, it’s not all about what you do on your site or your social media. Do you think the cost is worth the benefit? Share it here!&#

Questions 167
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267
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PKM and the Organization - Pollard

Buzz Marketing for Technology

Most executives saw it as a means to speed up and reduce the cost of the back office, the same way the assembly line had reduced manufacturing times and costs. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.