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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. How does your social media presence compare to the competition?

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10 Free Social Media Marketing Tools You Should Try

agora pulse

In some cases, a top-notch social media marketing tool, app, network, platform, or service doesn’t cost you a thing. I’ve rounded up 10 of the best free social media marketing tools that I use regularly at my digital marketing agency , Sonnenberg Media. Get started by choosing a basic template.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Plus, tracking social media KPIs makes reporting back to your boss easier — it’s a reliable way to prove to your supervisors that your social media strategy is working. Keep reading to find out more about different types of social media KPIs and how to track them. What are social media KPIs? Cost per click (CPC).

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Cost-Per-Click (CPC). Table of contents.

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Make better use of your budget Social media marketing can be much more cost-effective than traditional marketing methods. Doctors can use social media to reach a wider audience without breaking the bank. For example, the average cost per click (CPC) for Facebook ads is between $0.18

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.