What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Social Engagement. Lower Costs. Programmatic ads are typically a fraction of the cost of a direct buy.
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