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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Within paid marketing, we’ve conducted just around 30 paid marketing experiments in the last year alone, which have massively helped us make improvements to our paid marketing channel strategy, as well as incrementally decrease what it costs every time we acquire a new user.   Then the cycle starts again!

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible. This means targeting those users for Conversions, Traffic, or Video Views might not be the most cost-effective way to spend your ad dollars.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

But to achieve this low cost, your video must abide by a few principles. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs.

CPM 148
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New Facebook Ads Manager: A Complete Guide

Jon Loomer

You can view activity by domain (default), URLs, device or events. Metrics: Cost Per Result. Video View Type. Performance focuses on Results (objective based) and Cost Per Result. Cost Per Result. Cost Per 1,000 Impressions. To get event data, you’ll need to be using the new WCA pixels. Lifetime Spent.

Facebook 114
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The GAP, ROI, and Awareness

Josh S Peters

.&# When it comes to marketing there are 4 basic types of campaigns that can be run, all of which can utilize social media, and before I explain the 2 ways I see this quote (and their current campaign) being taken I’m going to do a quick review of those 4 types and then quickly go over some GAP campaign info.

ROI 100
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Social Media Marketing Guide: Facebook

Little Web Giants

There are five types of roles (ordered from those with the least privileges to the most): Analyst : Can view insights and see who posted as the page. Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. Artist, Band or Public Figure.

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Social Media Marketing Guide: Facebook

Little Web Giants

There are five types of roles (ordered from those with the least privileges to the most): Analyst : Can view insights and see who posted as the page. Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. Artist, Band or Public Figure.