article thumbnail

A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

In the example above, Cost Per Lead is steadily increasing every week. By Demographics Breakdown Options: Age Gender Age and Gender Audience Type Description Generate extra rows to isolate performance by age and gender (or a combination of age and gender). Post Reaction Type generates rows for each type of reaction.

CPM 174
article thumbnail

Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

You have the Insight Tag placed on your site and decide to check out what type of visitors went to your blog pages in the last 3 months. There are three types of audiences you can create; retargeted website, lookalikes and uploaded lists (uploaded lists do not require the Insight Tag): Retarget Website Lists.

LinkedIn 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create an Advantage+ Shopping Campaign

Jon Loomer

Meta says that, on average, brands have seen a 12% reduction in Cost Per Action and 15% increase in Return on Ad Spend (ROAS) compared to manual campaigns. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. So, let’s try them out!

Campaign 176
article thumbnail

Migrating From Magento To Shopify

The Realtime Report

It represents an Open Source type of commerce, which means that it is free to use, it is developed to generate virtual stores, promoting the different tangible and intangible physical products. Your license fees although they are the same, with Shopify you have a more cost-effective basic version. What is Magento?

article thumbnail

How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

Monthly costs will apply based on usage levels. If you really want to crunch the expected costs, you can use the AWS calculator. It’s not going to cost much for most businesses. If it does, you can probably afford the added costs. Go to your homepage and copy the URL to confirm. large Instance Type.

API 207
article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Head to the Google Analytics Campaign URL builder. Source: Google Analytics Campaign URL Builder.

article thumbnail

Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The effort, cost, and potential negative impacts to your search engine rankings will probably not justify the minimal traffic increase. Google treats auto-translated content as “automatically generated content” which could be seen as manipulating their algorithm.You can read about this type of content here.

URL 235