Adam Sherk
DECEMBER 15, 2010
One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Basically it is the process of ensuring that your website is consistent with international standards by ensuring that the widest range of character sets are supported and ensuring that any regional settings are not hard-coded.
Adam Sherk
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. – Adam.
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Adam Sherk
NOVEMBER 3, 2009
Adam Sherk November 5, 2009 at 6:30 pm I’m definitely in favor of using Twitter to let readers “behind the curtain&# a bit in terms of the development process behind particular stories, sharing additional info that didn’t make the article, etc. Thanks for the kind words on the FC article!
Adam Sherk
JANUARY 12, 2011
Conversely covering too many topics in a single page format splits keyword focus and makes it difficult to compete for any of the targets. This kind of curated approach is much more effective than automating the process. At the center of all this is quality content; without that none of these tactics matter.
Adam Sherk
MAY 1, 2012
SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too.
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