Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples. To gain social followers?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Social Media Marketing

MARCH 20, 2013

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Of them, 75% have only one TV and 67% get their content on devices other than TVs. At issue: making claims clear in short form.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Buffer Social

JUNE 12, 2016

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Share happily.

Twitter 81

Twitter Strategy Instagram Facebook 81