Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Also, 73% of Twitter users send SMS text messages multiple times per day. Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter. population.
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