influence Conversation Related Topics 
Justin Levy
JULY 1, 2010
During the Discovery phase the brand lets go of the conversation and hands it to the community. They will influence the buying decision more than any form of traditional media. During this phase customers seek out what is commonly referred to as word-of-mouth. Not literally, but figuratively. Let’s use the iPod as an example.
Justin Levy
JULY 14, 2009
Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. The post is being simultaneously published across more than 100 blogs.
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