Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? It sparked furious cries of racism.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

DECEMBER 22, 2011

We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). Never fear, you aren’t on your own through this process.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JUNE 26, 2012

Not to mention, there are finally case studies in every single industry, for every size business for successful use of social media. But larger businesses, government agencies and regulated industries do need to consider the internal aspect first. How to implement social culture?

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. You can have a blog with conversion opportunities like email capture and information requests, and I think you should. Ease off the sales pitch. ” .

Tips 175

Tips Hubspot Engineering WordPress 175