Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Sometimes people forget that the communication medium isn’t important – the content of the message is, along with the dynamic.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

MARCH 30, 2011

…watching customers share and comment on really valuable and relevant content your team created. Celebrities Are Not Taking Over Twitter (49). Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Photo credit: cayusa via flickr. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 16, 2010

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials. More about this blog here.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Sometimes people forget that the communication medium isn’t important – the content of the message is, along with the dynamic.

Facebook 100

Facebook Instant Messaging SMS Flickr 100

Adam Cohen

JULY 12, 2010

Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. This post was mentioned on Twitter by Ed Shahzade and others. Social media tools provides customers new ways to hear about, research and talk about their needs. kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. I’ve worked with clients in different industries, and they all viewed that leap in different ways.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

SEPTEMBER 28, 2010

before it was successful social media content. Greg discusses a great concept called “microcontent.&# Throughout the book examples are given where content at a small scale had big impact. Would the Truvia example Greg mentions earlier in the book have been as successful without a $20 million mass campaign that ran first?

Marketing 210

Marketing Review Tweetdeck Posterous 210