Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

MARCH 30, 2011

…watching customers share and comment on really valuable and relevant content your team created. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 16, 2010

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials. More about this blog here.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

AUGUST 24, 2010

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. I’ve worked with clients in different industries, and they all viewed that leap in different ways.

Company 231

Company Social Media Posterous StumbleUpon 231