Harp Interactive

OCTOBER 9, 2009

YouTube worked for BlendTec, but it might not work for your company. Build blogs and teach conversational marketing and business relationship building techniques. Couple your email newsletter content with additional website content on a blog for improved commenting. Social media isn’t always the right tool for the job.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

JUNE 16, 2010

There are literally thousands of social media sites other than the top five (Facebook, Twitter, LinkedIn, YouTube and WordPress) and more being born every day. Engagement takes on many forms but involves your seeking out relative content to comment on, answer, amplify, etc. Take Advantage of Second Tier Sites.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Monitor for Content to Share. Decide What to Monitor. The company name.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

APRIL 13, 2010

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. It’s simple and effective Facebook Fan Page marketing! Although there are many poll application options for Facebook, we like the one simply called, Poll.

Facebook 264

Facebook Applications Publishing Microsoft 264