Direct Marketing Observations

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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. We see the information that we see first and has ranked well and assume it is the best. The reason?

Content 174
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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. Game changer alert!

Curation 168
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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. This is different, and powerful- YouTube is the next Google.

Trends 221
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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

During that time, the one binding thread that kept us all on the same page, so to speak, was information. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! Both real and imagined. Rubber, meet the road.

B2B 112
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

In January, 2000, few people had heard of Google. That means we have unprecedented access to information from all points of view, but we’ve also lost our sense of whom to trust. Is ubiquitous access to unlimited information a blessing or a curse? Today anyone can produce content and distribute to a potentially sizeable market.

Industry 143
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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#.

Sites 235