Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. The NFL’s website has evolved into a 24/7 news site that entices fans to visit regularly to consume their editorial and video.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

MARCH 3, 2014

When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. Below is a video of the talk: PT 2.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. Users need their daily fix, making it a destination site and a place that brands need to be active.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

AUGUST 11, 2010

With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest. For example if you have a restaurant, offer a wine pairing class, gift certificates or cooking classes.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 6, 2010

The usage of news sharing sites is really something that is fresh and new so definitely give it a look. Not only does he outline why things should be done, but he shows examples that worked for a client. Given the general natures of the two genders, this should not surprise anyone, but the content is still pretty cool.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

SEPTEMBER 1, 2010

Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site. From there it is about keeping lines of communication open and pumping out great content. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36