Convince & Convert
SEPTEMBER 22, 2010
And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. LinkedIn – only if I have made a personal connection.
Convince & Convert
MARCH 3, 2010
Communicate with Content After strategic thinking, the key to social media success is content creation. And make sure to atomize your content , taking one idea and propagating it in as many places and formats as possible, each reaching a different audience. Remember, the most important customer of EVERY company is Google.
Convince & Convert
JULY 15, 2010
If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. Who is responsible for adding content? Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.
Convince & Convert
MARCH 2, 2010
My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?
Convince & Convert
MARCH 18, 2010
Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.
Convince & Convert
JULY 8, 2010
philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. link] Ahmed Haha, an excellent post.
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