Josh S Peters
JANUARY 9, 2013
The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Over the years we have seen countless examples of how social media can make or break the reputation of a brand.
Josh S Peters
JUNE 9, 2010
Part of the fun of being a communication professional today is the variety of platforms available to share information. Those who use these tools daily hear over and over that social media is a conversation. To have meaningful, lasting conversations, you must also know your audience. You must talk with them and listen closely.
Josh S Peters
MARCH 8, 2013
It’s easy to get so caught up in social media brand awareness, PPC conversion and other trendy marketing tactics that we simply forget about other more old fashioned, simpler but also potentially effective advertising avenues that are all around us. Try out the Classifieds . Write well, be informative and create unique value.
Josh S Peters
NOVEMBER 30, 2009
No matter what networks and platforms that you engage customers and potential customers you need to first listen, then plan, then engage, then measure, and repeat. Twitter – Setup your keyword monitoring for Twitter conversations. Blog – Here is a great platform for talking about your industry and how you fit in it.
Josh S Peters
NOVEMBER 23, 2009
Increase conversations about your brand, change the current online sentiment of your brand? The platforms you need to be on will become very clear once you start listening and looking for your niche and conversations surrounding it. After you’ve found these people join their conversations. What do you want to do?
Josh S Peters
DECEMBER 28, 2009
Content – Knowing your audience will help you with knowing what content you need to create. Off platform assets – In this case the platform is email, and the off platform assets are blogs, twitter, etc. The SML newsletter will also be a source of experimentation for the both of us.
Josh S Peters
NOVEMBER 18, 2009
Excluding the millions of forums, niche networks, and sites that your customers could be hanging out on there are 2 “de facto&# sites that are very quickly emerging as the two you “need&# to be a part of and one platform you should have. Blog – Dynamic content is a good way to keep bringing people to your site.
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